Gone are the days when web design used to be a drawn-out and long process. Website designers considered and planned every possible feature and then rigidly built them into the portal, leaving a little or no room for flexibility. However, the growth-driven design has challenged and took agile principles and on-board lean to create an innovative and unique web design approach.  

That is to say; no longer do you need to invest your whole lot of time in redesigning a website with an outdated playbook. With growth-driven design, businesses now can take a smarter approach for constructing a website that drives faster and optimal results based on data-driven decisions.

Whether you’re a startup or an established enterprise, learning the key benefits of growth-driven design will help you make your website stronger to take high-impact actions.

Benefits of Growth-Driven Design

• Quick Launching

There is no denying that quick website launching is one of the major advantages of the growth-driven design. The feature sets it apart from other traditional web designs. Growth-driven design can quickly up your website and run it you can’t achieve with other designs. All you need is to focus on getting a launchpad website completed with the business-critical functions. By implementing this, you can easily have a unique look website and gather data much quicker than with a conventional and comprehensive site build.

• Fast Collection of Customer Data

The next significant benefit you can get from growth-driven design is its ability to collect customer data in no time. That means there is no wait time. Once your website is ready, it can begin gathering customers’ data related to your website. This feature analyzes how customers interact with the site, where they convert, and which basic launchpad site elements work well.

However, traditional web design has long waited before launching the site and for the functionalities to be added. With advanced features of the growth-driven design, it is easier to begin optimization of the website. You can also identify the areas you must be focusing on bringing improvement in development sprints of the future.

• Open for Optimization

Continual refinement is another inevitable aspect of growth-driven design. It incorporates an idea of making further optimizations even after the website launch. Rather than agreeing upon fixed end-points as in long-established web design, the growth-driven design has resources and development plans that are always available to make refinements to meet diverse business goals and collected data from the launchpad website.

That means you not only can prioritize refinements but also plan out the directions and adapt your website based on gathered data. The freedom to change priorities allows you to relinquish a long-term plan with an inflexible web strategy and website.

• Strong Cooperation with Designers and Developers

Traditional web design rarely allows you to establish long-term coordination with designers and developers. On the other hand, the growth-driven design keeps designers and developers involved in the projects for a longer period. They work for the continual optimizations of the website. With outdated web design, your website is considered ‘complete’ once you launch it.

The development and design team hand over the website and switch to a new project. With growth-driven design, the team remains engaged with your website even after the launch, creating new functionalities. This translates into more communication and helps you fix the problems on the site more quickly.

Budget Flexibility

When it comes to meeting budget needs, growth-driven design, without a doubt, is way more flexible and cost-effective. There is no need to pay for the entire website like traditional methods, which are often costly. The growth-driven design focuses on obtaining a cheaper or less expensive launchpad first.  

It undertakes additional work after getting a cheaper launchpad.  

The modular approach is extremely cost-effective. Moreover, it allows you to control your budget while making decisions about the areas you would like to focus on, depending on the predicted budget or cost-effectiveness of the changes you want to make.

Bottom Line

In a nutshell, growth-driven designs are what your business needs considering the ever-changing demands of your customers. It can help you eliminate the issues you face with conventional web design methods such as slow development cycle, high upfront cost, and difficulty in switching to new models. Thus, you can take all high-impact actions to make continuous improvement and perform better in the mainstream.