As we entered 2020, the years coming ahead already have high expectations to witness a dramatic shift in marketing. As the landscape is incessantly evolving and growing, expert marketers predict that it has the potential to change the dynamics, and inbound marketing is no exception.

Inbound marketing is one of the unique marketing methodologies that help marketers and brands draw potential customers and visitors. Unlike other marketing methods, it is perpetually evolving with the current high-tech era to help businesses execute proper selling strategies.  

If you're a startup and want to find out how inbound marketing can attract, convert, close, and delight customers, the articles include everything you need to know.  

What is Inbound Marketing 

Inbound marketing refers to a business methodology that helps businesses attract customers through exclusive content to answer the question precisely. Inbound marketing aims to increase the brand's reach and drive more traffic, conversion, and engagement using "owned media."

Inbound Marketing Vs. Outbound Marketing

The key to understanding the distinguishing features of inbound and outbound marketing is in their names. Inbound marketing is all about drawing customers in, whereas outbound marketing focuses on outwardly pushing its offering. Put, inbound marketing is more about earning customers' attention while outbound involves buying it.

What is The Inbound Methodology?

Interestingly, inbound marketing uses a specific methodology to help organizations grow. It builds a longstanding and meaningful relationship with its prospective customers and consumers. It empowers and values prospects to accomplish their goals in their journey.

Generally, inbound marketing includes three types of methodologies;

• Attract:  The method focuses on drawing the right people by using valuable and unique content and conversations. It establishes the brand as a trusted advisor who can easily engage with the consumers.
• Engage:  This method offers solutions and insights that align with consumers' pain points and objectives and gain their attention, so buy from you. 
• Delight:  The method typically provides help and support to customers and empowers them to find success with what they purchase from you.
  

Flywheel- A Way to Build Momentum with Inbound Marketing

If you have tried incorporating inbound marketing into your business, you must be familiar with the word "Flywheel."

Flywheel typically refers to a business model that works based on a self-sustaining loop. In other words, when customers have a successful experience working with you, they share it with their fellow workers and professional or personal network. This attracts new leads to business and helps it with improving brand awareness.

Many businesses use inbound methodologies to strengthen the foundation of their flywheel. It is one way to demonstrate momentum your business gain by prioritizing and offering a unique customer experience. Investing in effective strategies is essential to improve customer acquisition.

Inbound Marketing Strategies

• Create a Persona with Content Marketing

Content marketing is an undeniably effective strategy you can use for effective inbound marketing. It drives new leads to your website and helps you engage the existing ones with the brand. The only requirement of on-site content marketing is to provide original, unique, valuable, and detailed content.

• Gain Visibility with Offsite Content Marketing

An offsite marketing campaign can function in the same manner. You need to provide targeted and well-written content and publish it on different sites to gain visibility and build links.

• Incorporate SEO

Note that the more valuable and high-quality inbound links your site has, the higher it'll rank in Google. A recent Google report noted the inbound link as the top-ranking factor in the algorithm.

• Improve Social Media Marketing

Generating new leads and visibility with social media marketing is relatively easier. Brands can engage anyone via their social media and build up a loyal audience. You can generate a stream of traffic to your business site by amplifying the effects of other inbound strategies.

What Are the Benefits of Inbound Marketing

Outbound marketing, as compared to inbound marketing, exist for a shorter duration. That is why marketer considers inbound marketing sustainable as it keeps the information accessible to people via a range of different channels.

Improved brand positioning is another significant benefit that brands get from inbound marketing. It offers valuable content that helps customers find solutions to their problems or educate them. It positions a brand as an experienced and knowledgeable marketer in the respective industry.   

Moreover, inbound marketing helps brands generate relevant leads by pulling prospects to the website. It is cost-effective and strengthens the trust of the customers.

Bottom Line

Overall, inbound marketing uses a combination of digital marketing tools such as SEO, social media, and content marketing to lead the game. 

It uses creative ways to attract the attention of customers and helps businesses in numerous ways.